Total Users
5,375
registered profiles
Active Users
4,386
82% of base
Sessions
10,000
viewing events
Watch Time
1,523 h
total consumption
Watching by Gender
Share of viewing sessions
Insight · Male viewers drive 87.6% of sessions vs 9.8% female — a ~9× imbalance and the single largest growth opportunity.
Top Channels by Gender
Sessions per channel, split M/F
Insight · Sports (Supersport, ICC Cricket) is 95%+ male. Female viewers over-index on Africa Magic (20%), Cartoon Network (14%) and Channel O (10%) — clear targets for female-led acquisition.
Sessions by Age Group
Where your viewers sit on the age curve
Insight · 25–34 drives 41% of sessions; the combined 18–44 segment is 88% of viewing — anchor programming and pricing around this core.
Sessions by Province
Geographic concentration of viewing
Insight · Gauteng + Western Cape account for 55% of sessions. Northern Cape & Free State are under-served — opportunity for regional content & data-bundle partnerships.
Day of Week
Weekly consumption rhythm
Insight · Monday is -31% vs Friday peak. Schedule female-led drama or reality marathons Monday evening to lift the trough.
Hour of Day (SAST)
Daily viewing curve
Insight · Prime time runs 12pm–9pm with a sustained plateau ~620 sessions/hr. Push live & premiere slots into the 5pm–8pm sweet spot.
Monthly Trend
Subscriber consumption growth
Insight · Sessions +119% Jan→Mar (2.2k → 4.8k). Momentum is real — reinvest in retention now to lock in Q2 growth.
Strategic Recommendations
1. Close the gender gap. Bundle lifestyle, drama & family content aimed at female 25–44 — potential ~3,500 incremental monthly sessions.
2. Reactivate dormant base. 989 registered users (18%) never viewed — target with a 7-day free premium trial.
3. Fix Monday. Premiere new series Monday 7pm; pair with social push to Gauteng/WC metros.
Growth Initiatives
Influencer partnerships in Gauteng & Western Cape (55% of viewing) with female creators in lifestyle/music verticals.
Regional bundles for Eastern Cape, Limpopo and Mpumalanga — combine local-language content with telco data deals.
Sports-to-entertainment cross-sell. Use Supersport's male audience to upsell premium drama/movie tier.